Overview
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Explore advanced techniques for advertising on Facebook, including how to manage multiple campaigns, use tags, create custom audiences and ads, and use retargeting tools.
Syllabus
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Introduction
- Increase sales with Facebook
- Get started with Facebook Business Manager
- How to navigate Facebook Business Manager
- Set up roles and permissions
- Create ads and campaigns
- Manage ads and campaigns in bulk
- Manage campaigns in bulk with Excel
- Organize campaigns
- Work with the Facebook Pixel
- Optimize for conversions
- Analytics
- Custom audiences in Facebook Ads Manager
- Custom audiences with web traffic
- Create a lookalike audience
- Split testing on Facebook using Test and Learn
- How to retarget on Facebook
- Dynamic ads
- Next steps
