Overview
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Learn how to lead with purpose. Use purpose to connect employees to your company, inspire innovation, increase revenue, and emerge as a highly regarded leader.
Syllabus
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Introduction
- Employees crave purpose
- The financial case for purpose-driven leadership
- Profit is not a purpose
- Identifying your customer
- Naming and claiming a purpose statement
- Building purpose into an organizational narrative
- Defeating the competition is not a rallying cry
- Getting clear on your backstory
- Being brutal about airtime
- Metrics vs. mediocrity
- The folly of internal customers
- Purpose in marketing
- Purpose in sales
- Culture vs. collateral
- Disarming the naysayers
- Decision-making
- Believing in the dignity of your business
- Life on purpose
- Next steps
