Overview
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Grow your business with lead generation. Learn a proven lead-gen strategy for attracting prospects and converting them to leads and loyal customers who advocate for your brand.
Syllabus
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Introduction
- Let's improve your lead generation
- Objectives
- Key performance indicators (KPIs)
- Target your audience
- Know the competition
- Create relevant content
- Publish regularly
- Website design
- Compelling offer
- Call to action (CTA)
- Landing page
- Effective form
- Database
- Lead scoring
- Customized experience
- Nurture leads
- Human interaction
- Purchase process
- Retargeting
- Loyal customers
- Reward customers
- Social monitoring
- Amplify followers
- Referrals
- Testimonials
- Measure
- Optimize
- Next steps
