Jeff Goodby And Rich Silverstein Teach Advertising And Creativity

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Free Online Course: Jeff Goodby And Rich Silverstein Teach Advertising And Creativity provided by MasterClass is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from MasterClass. Jeff Goodby And Rich Silverstein Teach Advertising And Creativity is taught by Jeff Goodby & Rich Silverstein.

Overview
  • Teach Advertising and Creativity

    As the minds behind the “got milk?” campaign, the Budweiser lizards, and countless other ads that have permeated pop culture, Jeff Goodby and Rich Silverstein never stop reimagining the possibilities of advertising. Now they’re sharing how they make the beautiful and edgy work that’s seen by millions. Learn how to come up with great ideas, tell funny and compelling stories, and dazzle at your next pitch or presentation.

Syllabus
  • Class Trailer
    Class Sample
    1. Meet Your Instructors: Jeff Goodby & Rich Silverstein
    2. Who We Are & How We Got Here
    3. Make Something Out of Nothing
    4. got milk?
    5. How to Make Advertising That Lives in Culture: Three Ways to Engage
    6. Working With Brands
    7. Goodby’s Rules for Creative Vandalism
    8. How to Tell a Story in 30 Seconds
    9. On Craft: Writing, Design, and Giving Direction
    10. Is It Funny Enough?
    11. It’s Great, but They’ll Never Buy It: Selling a Crazy Idea
    12. Anatomy of a Campaign
    13. The Super Bowl
    14. Advertising Is Everything... and Everything Is Advertising
    15. Bringing Humanity to the Corporate World
    16. Giving Back
    17. New Business: The Machine at Maximum Speed
    18. How to Start an Agency, Specifically This One