Overview
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Understand the international marketplace
Examine the key issues in international marketing, why they are important and how these should influence your marketing strategy.
Syllabus
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Courses under this program:
Course 1: International Marketing: Definition and Strategy
-Get an introduction to international marketing and understand the motivations and strategies for businesses to go global.
Course 2: International Marketing: Cultural Factors
-Explore how culture impacts global marketing and develop your knowledge of culture to implement into your market entry strategy.
Course 3: International Marketing: Selection and Market Entry Strategies
-Investigate the various methods of market selection and entry strategies, and explore the issues around internationalisation.
Course 4: International Marketing: Product Adaptation vs Standardisation
-Investigate the strengths and weaknesses of standardisation vs adaptation as global marketing strategies.
Course 5: International Marketing: Challenges and Opportunities
-Explore the trends and issues that shape global marketing and how to overcome problems faced in international marketing.
