Overview
-
Learn how to approach user interaction—and satisfaction—with ecommerce apps and websites from a user experience professional.
Syllabus
-
Introduction
- Great ecommerce user experiences
- How people buy online
- B2B ecommerce
- Omnichannel ecommerce
- Responding to a pandemic
- Helping decision-making
- Persuading people to buy
- Supporting the purchase process
- Out-of-band communications
- Homepage
- Search and navigation
- Category pages
- Product pages
- Carts
- Checkout
- Gift finders and wish lists
- Gift cards
- Forming a successful team
- Journey and service mapping
- Testing changes
