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Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
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Course 1: Introduction to Intellectual Property
- Offered by University of Pennsylvania. Intellectual property is the currency of the tech world, with the world’s most valuable intellectual ... Enroll for free.
Course 2: Copyright Law
- Offered by University of Pennsylvania. Copyright law is unique in the greater intellectual property regime, as it protects original ... Enroll for free.
Course 3: Trademark Law
- Offered by University of Pennsylvania. The protections afforded under trademark law have created incredible value in intangible assets, with ... Enroll for free.
Course 4: Patent Law
- Offered by University of Pennsylvania. In our modern technologically-based economy, the creation and enforcement of patent rights can make ... Enroll for free.
