Increase Engagement and Nurture Leads with Pardot Lightning App

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Free Online Course: Increase Engagement and Nurture Leads with Pardot Lightning App provided by Trailhead is a comprehensive online course, which lasts for 6-7 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Deliver the right message at the right time and build strong customer relationships with Pardot Lightning App.

    • Manage actions and tasks in Pardot using automation tools.
    • Learn about lead nurturing and build a content strategy for engagement programs.
    • Build responsive, highly personalized customer journeys using Engagement Studio in Pardot.
    • Create and send emails to support your marketing automation strategy.

Syllabus
    • Pardot Process Automation for Pardot Lightning App
      • Get Started with Automation Tools
      • Use Completion Actions in Pardot Lightning App
      • Use Automation Rules in Pardot Lightning App
      • Use Segmentation Rules in Pardot Lightning App
      • Use Dynamic Lists in Pardot Lightning App
      • Choose the Right Automation Tools in Pardot Lightning App
    • Pardot Lead Nurturing for Pardot Lightning App
      • Understand the Value of Lead Nurturing
      • Plan and Prepare
      • Build Your Audience
    • Pardot Engagement Studio for Pardot Lightning App
      • Create an Engagement Studio Program in Pardot Lightning App
      • Learn About Actions, Triggers and Rules
      • Work with Time and Pauses in Engagement Studio
      • Engagement Studio Best Practices
    • Pardot Email Marketing for Pardot Lightning App
      • Get Started with Email Marketing
      • Prepare to Send Emails in Pardot Lightning App
      • Create an Email Template in Pardot Lightning App
      • Test and Send an Email in Pardot Lightning App
      • Track and Report on Email Engagement in Pardot Lightning App