Overview
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Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.
- Learn what Pardot is and how it can help you market to other businesses.
- Use campaigns, forms, and landing pages to turn visitors into leads.
- Use scoring and grading to identify the best leads for your sales team.
- Learn the basics of Pardot Einstein to provide new insights to marketing and sales users.
- Connect Pardot to Salesforce to align your marketing and sales teams.
- Use pre-built Analytics apps to meet your B2B marketing goals.
- Analyze your marketing data with B2B Marketing Analytics for Lightning App.
- Extend the power of Pardot automations with prospect data from third-party apps.
