Hand Painted Greeting Card Design

Follow along as illustrator Anne Bollman of Anne Was Here goes in depth into her artistic process for creating a professional hand painted greeting card design. She covers everything including concepting, sketching, painting, scanning, digitizing in Photoshop, printing out for personal use, or mocking up and presentation for commercial use. In the end you’ll be able to the steps you learn to design your own hand painted greeting card. Students in this class should have beginner to intermediate sketching, painting and Photoshop skills. This class is a companion class to Become A Greeting Card Designer, in which you can learn the business side of greeting card design.

CLASS OUTLINE

Concepting

• Selecting a Theme
• Brainstorming Imagery
• Researching Imagery
• Creating Card Concepts
• Thumbnail Sketching Concepts
• Selecting a Concept

Sketching

• Sketching Tools & Framework
• Using Reference
• Outlining the Sketch
• Transferring to Painting Paper

Painting

• Painting Tools
• Working with a Color Palette
• Filling in Shapes
• Adding Details
• Painting a Background

Digitizing in Photoshop

• Scanning
• Creating a Seamless Image from Multiple Scans
• Cleaning Up the Scan
• Separating the Artwork from the Background
• Setting Up an Art File
• Scaling & Placing Artwork
• Adjusting Colors
• Editing & Adding Details

Printing for Personal Use

• Printing/Paper Options
• Setting Up Print Files
• Importing Artwork
• Adding Logo/website
• Cutting & Folding Tools

Mocking Up For Commercial Use

• Creating a Card/Envelope Mock Up with Stock Images
• Creating a Card/Envelope Mock Up from Scratch
• Setting Up a Client Presentation Sheet