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Get to Know Marketing Cloud

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Free Online Course: Get to Know Marketing Cloud provided by Trailhead is a comprehensive online course, which lasts for 3-4 hours worth of material. The course is taught in English and is free of charge.

Salesforce via Trailhead
3-4 hours worth of material
Self Paced
Overview

  • Craft 1-to-1 consumer experiences across email, mobile, social, advertising, and the web with Marketing Cloud.

    • Explore our powerful suite of products and start building your digital marketing strategy.
    • Connect with the right person, the right way, at the right time with Marketing Cloud.
    • Build an effective digital marketing team with the right mix of skills.
    • Discover tools to help you succeed with Marketing Cloud.
    • Explore and assign user roles and permissions in Marketing Cloud.
    • Review the Marketing Cloud release schedule and prepare for releases.

Syllabus

    • Marketing Cloud Basics
      • Get Started with Marketing Cloud
      • Learn About Marketing Cloud and the Customer Success Platform
      • Get the Most Out of Marketing Cloud
    • Marketing Cloud Products
      • Learn About Messaging and Automation Products
      • Explore Data and Advertising Products
      • Learn About Marketing Cloud’s Social Media Management Product
      • Discover Measurement and Analytics Solutions
      • Learn How Marketing Cloud Products Work Together
    • Roles and Responsibilities for Marketing Teams
      • Build a Marketing Team
      • Define Roles and Responsibilities
      • Grow Your Team
    • Marketing Cloud Resources
      • Navigate Marketing Cloud Resources
      • Use Salesforce Help
      • Connect with the Trailblazer Community
      • Get Support from Salesforce
    • Marketing Cloud Roles and Permissions: Quick Look
      • Assign Marketing Cloud Roles and Permissions
    • Marketing Cloud Release Readiness
      • Get to Know the Release Schedule
      • Review the Release Lifecycle
      • Prepare for a Release

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