Get Started with Distributed Marketing

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Free Online Course: Get Started with Distributed Marketing provided by Trailhead is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Bridge the gap between corporate marketing, employees, channel partners, and your brand to deliver consistent experiences.

    • Learn how to deliver seamless customer engagement with Distributed Marketing.
    • Discover the power of Distributed Marketing and how to implement it.
    • Learn to send branded, personalized messages to customers with Distributed Marketing.

Syllabus
    • Brand Alignment in Distributed Organizations
      • Identify Shifting Customer Expectations
      • Position Marketers and Nonmarketers for Success in a Distributed Organization
      • Deliver Seamless Customer Engagement with Distributed Marketing
    • Distributed Marketing Administration
      • Understand the Case for Journeys
      • Install and Configure Distributed Marketing
      • Complete the Initial Setup
      • Manage the Distributed Marketing Experience
    • Distributed Marketing Features
      • Create a Personalized Customer Experience
      • Use Quick Send for Individual Messages
      • Personalize and Send Campaign Messages