Overview
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Learn the skills to start and grow a successful freelancing business. Get tips on how to market yourself, find new clients, sell your services, use software systems, and more.
Syllabus
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Introduction
- The business of freelancing
- Goal-setting as a freelancer
- Managing your time as a freelancer
- How to create a budget
- Managing your cash flow
- How should you price your services?
- How to structure a winning proposal
- Why you need contracts
- What to include in a contract
- Finding mentors as a freelancer
- How to productize your services
- Forming partnerships as a freelancer
- Essential software tools for freelancers
- What should you use your website for?
- Which website builder is right for you?
- Which email service is right for you?
- Scheduling and managing your calendar
- Basic tools and information for taxes
- Invoicing and getting paid
- How to find good clients
- How to say no to a potential client
- Communicating with clients
- How to handle scope creep with a client
- Learning break: Design your life
- Sell offline before selling online
- The fastest way to make more revenue
- What is a sales funnel?
- Managing your sales funnel
- Targeting, messaging, and frequency
- Daily activities for finding clients
- Getting more referrals
- Creating upsells and downsells
- Developing your personal brand
- How to answer, "What do you do?"
- Which social media platforms to use
- Creating a compelling LinkedIn profile
- Using LinkedIn to market yourself
- How to use testimonials and case studies
- Should you be creating content?
- Creating a content marketing strategy
- How to become a thought leader
- Build your freelance business
