Entrepreneurship: Finding and Testing Your Business Idea

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Free Online Course: Entrepreneurship: Finding and Testing Your Business Idea provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Entrepreneurship: Finding and Testing Your Business Idea is taught by Dave Crenshaw.

Overview
  • Determine what new businesses are best suited for you as an entrepreneur. Brainstorm ideas, identify the best opportunity, and test the validity of the business before starting.

Syllabus
  • Introduction

    • Find your business idea
    1. Matching the Idea to the Entrepreneur
    • Know yourself as the entrepreneur
    • Be aware of needs
    • Develop the new business idea list
    • Narrow the list to your best ideas
    2. Separating Ideas from Opportunities
    • Understand the difference between idea and opportunity
    • Evaluate demand
    • Gauge your expertise
    • Assess your resources
    • Predict profit
    • Consider distribution
    • Determine proprietary advantage
    • Finalize your single best business idea
    3. Creating the Micro Plan
    • Understand the business validation micro plan
    • Focus the business test
    4. Executing the Micro Plan
    • Craft a few summary statements
    • Determine the best testing option
    • Test 1: Interview or survey
    • Test 2: Online ad
    • Test 3: Micro pay-per-click
    • Evaluate your results
    Conclusion
    • Start your new business