Digital Strategy and Transformation

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Free Online Course: Digital Strategy and Transformation provided by edX is a comprehensive online course, which lasts for 4 weeks long, 5-8 hours a week. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from edX. Digital Strategy and Transformation is taught by Juan Antonio Enciso and Arcadio Luis Guevara.

Overview
  • Nowadays, the fast change of “analogous” business models, to “digital” models, creates the necessity to generate strategies that help companies to outline digital transformation routes.

    Companies are exposed to a great number of factors that could delay their digital readiness. Being knowledgeable about these challenges will enable to understand the digital transformation map that companies must create to capitalize the value that their digital strategies will generate.

Syllabus
  • Topic 1: Guiding principles in the creation of strategies

    • Topic 1.1 Definition of a strategy
    • Topic 1.2 From analogous to digital business model

    Topic 2: Digital transformation: Definition

    • Topic 2.1 What is digital transformation?
    • Topic 2.2 Digital transformation map in companies

    Topic 3: Creation of digital strategies

    • Topic 3.1 Digital Readiness of your industry
    • Topic 3.2 Design your digital strategy

    Topic 4: Route map in digital transformation

    • Topic 4.1 Creation of digital transformation maps
    • Topic 4.2 Create your digital transformation map