Develop Mobile Strategies in Marketing Cloud

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Free Online Course: Develop Mobile Strategies in Marketing Cloud provided by Trailhead is a comprehensive online course, which lasts for 3-4 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Use mobile messaging effectively in your digital marketing.

    • Maximize your mobile marketing with SMS, app, Facebook, and LINE messages.
    • Create and manage mobile customer data in Marketing Cloud.
    • Create and send push notifications and location-based messages in Marketing Cloud.
    • Reach your customers on mobile with targeted text messages.
    • Communicate with customers using WhatsApp messaging in your journeys.

Syllabus
    • Mobile Messaging Strategies
      • Design Your Mobile Messaging Strategy
      • Create SMS Messages with MobileConnect
      • Plan App Messages with MobilePush
      • Develop Facebook and LINE Messages with GroupConnect
    • Mobile Contact Management
      • Get to Know Your Mobile Contacts
      • Create a Single Contact Key
      • Import Mobile Contacts
    • App Messaging with MobilePush
      • Get Started with MobilePush
      • Send and Track Push Messages
      • Create Push Messages in Journey Builder
      • Send Location-Based Messages
    • SMS Messaging with MobileConnect
      • Get to Know SMS
      • Get Your SMS Codes
      • Send SMS Messages
      • Report on Your SMS Campaigns
      • Create SMS Messages in Journey Builder
    • Conversations Using WhatsApp in Journey Builder
      • Prepare for WhatsApp
      • Create WhatsApp Messages
      • Send and Analyze WhatsApp Messages