Design Thinking: Customer Experience

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Free Online Course: Design Thinking: Customer Experience provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Design Thinking: Customer Experience is taught by Geoffrey Schwartz and frog.

Overview
  • Learn what customer experience is, why it's important, and how it can be used to build strong and meaningful customer relationships.

Syllabus
  • Introduction

    • Welcome
    • About this course
    1. The Customer Experience Context
    • The age of the customer
    • What is customer experience?
    • Relationships as a customer experience strategy
    2. The Layers of Customer Experience
    • The four components of customer experience
    • Archetypes
    • Activities
    • Interactions and principles
    3. Customer Experience at Work
    • Strengthening customer relationships
    • Airbnb: A strong customer relationship
    Conclusion
    • Recap and next steps