Overview
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New to customer success management (CSM)? This course will help you get up to speed. Explore what CSM is and how it works, and learn about its key principles and activities.
Syllabus
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1. Introduction to Customer Success Management
- Customer success management fundamentals
- What is customer success management?
- How does customer success work?
- Customer success and different business models
- Customer success and land and expand sales motions
- Customer success and customer lifetime value (CLV), part 1
- Customer success and customer lifetime value (CLV), part 2
- 14 tenets of customer success, part 1
- 14 tenets of customer success, part 2
- 14 tenets of customer success, part 3
- 14 tenets of customer success, part 4
- 14 tenets of customer success, part 5
