Overview
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Learn how to define, create, and measure customer value.
Syllabus
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Introduction
- What is customer value?
- Defining customer value
- Creating customer value
- Different ways to measure value
- Understanding value over price
- Reviewing your current messaging
- Reshaping your value narrative
- Different strokes for different folks
- The expectations gap
- Extracting customer value
- Current value vs. future value
- Low value to high value
- Next steps
