Customer Experience: Creating Customer Personas

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Free Online Course: Customer Experience: Creating Customer Personas provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Customer Experience: Creating Customer Personas is taught by Myra Golden.

via LinkedIn Learning

Less than 1 hour of material

Self Paced

Learn how to create customer personas to help you better connect with your customers and drive more sales.

Syllabus

Introduction
- What customer personas are and why you need them
1. Customer Personas: What They Are and Aren’t
- Four big mistakes with customer personas
2. Creating Customer Personas
- Start with a journey map
- Step one: Conduct research
- Step two: Identify your customer motivations and pain points
- Step three: Name and personify your customers
3. Get the Most Out of Customer Persona Research
- The moment of truth
- Onboard new hires using personas
Conclusion
- Start, stop, continue exercise

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Language

English
Certificate
Certificate Available
Date of Start
02nd February, 2022
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

Myra Golden
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Customer Experience: Creating Customer Personas

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