Overview
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Discover how to develop a customer retention strategy that helps you keep your customers loyal. Learn about a practical process that you can implement in your own business.
Syllabus
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Introduction
- Welcome
- Difference between retention and loyalty
- How to calculate customer lifetime value
- Make customer follow-up meaningful, memorable, and personal
- Learn consistency over quantity
- Prevent customer loss
- Develop your customer retention strategy
- Identify your most valuable customers
- Leverage customer data
- Learn to observe behavioral changes
- Bring back lost customers
- When and how to use automation properly
- Use the appropriate reason
- Learn the Pick-3 process
- Call three high-value clients
- Send three handwritten notes
- Check in on three new clients
- Next steps
