Overview
-
Learn to how to use customer advocacy to improve customer experiences and create loyal customers who are promoters of your products and brand.
Syllabus
-
Introduction
- Welcome
- What you need to know before watching this course
- What is customer advocacy?
- Why is customer advocacy important?
- Traits of successful customer advocacy initiatives
- Empowering employees to be customer advocates
- Harnessing service and operations
- Identifying cross-functional benefits
- A structured approach to customer advocacy
- Knowing your customers
- Creating the means to act
- Prioritizing and taking action
- Assessing results
- The power of brand advocates
- Passive promoters
- Active promoters
- Keeping the momentum
- Developing a culture of customer advocacy
- Next steps
