-
Develop your digital communication skills to shape engagement
Discover how to build digital marketing strategies and use emerging digital media to enhance your business’ value and purpose.
-
Courses under this program:
Course 1: Brand Strategy and Communication
-Learn the key concepts of brand strategy and how to use digital storytelling to build interaction with a brand.
Course 2: Strategic Design for Social Media
-Learn how to build social media strategies for the entire pipeline, from creative content design to audience-led optimisation.
Course 3: Creating Strategies for Influencer Marketing
-Dive into influencer marketing, learn why it’s so important, and discover how to create branded content with influencers.
Course 4: Creative Communication Beyond VR and AR
-Discover how to use extended reality to enhance your digital marketing and tell brand-related stories through VR and AR.