Creative Strategy for Emerging Digital Media

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Creative Strategy for Emerging Digital Media provided by FutureLearn is a comprehensive online course, which lasts for 12 weeks long, 4 hours worth of material. Upon completion of the course, you can receive an e-certificate from FutureLearn. The course is taught in Englishand is Paid Course. Visit the course page at FutureLearn for detailed price information.

Overview
  • Develop your digital communication skills to shape engagement

    Discover how to build digital marketing strategies and use emerging digital media to enhance your business’ value and purpose.

Syllabus
  • Courses under this program:
    Course 1: Brand Strategy and Communication
    -Learn the key concepts of brand strategy and how to use digital storytelling to build interaction with a brand.

    Course 2: Strategic Design for Social Media
    -Learn how to build social media strategies for the entire pipeline, from creative content design to audience-led optimisation.

    Course 3: Creating Strategies for Influencer Marketing
    -Dive into influencer marketing, learn why it’s so important, and discover how to create branded content with influencers.

    Course 4: Creative Communication Beyond VR and AR
    -Discover how to use extended reality to enhance your digital marketing and tell brand-related stories through VR and AR.