Overview
-
Learn how to boost your sales by crafting an offer customers just can't refuse.
Syllabus
-
Introduction
- Close deals and excel with powerful proposals
- Identifying features and benefits of your offer
- Making a quick-start series
- Creating a workshop vs. an experience
- The power of copywriting
- Overcoming objections
- Excel by breaking through resistance
- Adding value or bonuses
- Using value and bonus triggers to excel
- Using urgency and scarcity to excel
- Urgency and scarcity when it comes to setting deadlines
- Comparing using a price play
- Providing a discount through a price play
- Multiplying your value at a glance
- Excel using a guarantee
- The bigger why in your offer architecture
- Partnership helps get more people using your product or service
- How to make irresistible offer architecture work for you
- Naming your offer to boost effectiveness
- Offering too much can be detrimental
- Next steps
