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Create Compelling Content with Content Builder

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Free Online Course: Create Compelling Content with Content Builder provided by Trailhead is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge.

Salesforce via Trailhead
2-3 hours worth of material
Self Paced
Overview

  • Discover the virtues of good content and learn how Content Builder can help you drive customer engagement.

    • Learn the value of successful content and how our tools can help you create it.
    • Learn how Content Builder can help you organize and manage your content.
    • Learn how to use Content Builder to create a library of customized, reusable content.
    • Gather customer data directly from your email using Interactive Email Forms in Marketing Cloud.

Syllabus

    • Marketing Content Creation
      • Learn About the Value of Content
      • Create Effective Email Content
      • Create Interactive Email Content
    • Content Builder Basics
      • Organize Assets to Align with Your Content Strategy
      • Configure Content Builder Access
      • Customize and Enhance Content Builder
    • Content Builder Features
      • Explore Content Types
      • Create and Edit Your Content
      • Create Dynamic Content
      • Implement and Reuse Your Content
      • Create Content for Mobile
    • Interactive Email Forms
      • Get to Know Interactive Email Forms
      • Consider Your Data Requirements
      • Configure Your Confirmation Page and Form Settings
      • Build an Interactive Email Form

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