Create and Send Targeted Emails

Go to class
Write Review

Free Online Course: Create and Send Targeted Emails provided by Trailhead is a comprehensive online course, which lasts for 5-6 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Learn how to build and deliver personalized emails that create lasting customer relationships.

    • Tour Email Studio and discover tools to manage subscribers and create personalized emails.
    • Build and test your marketing email.
    • Learn the three steps to creating effective marketing emails.
    • Learn how and when to communicate with customers through transactional messages.
    • Segment your audience and deliver the right message to the right person at the right time.
    • Discover best practices to use when designing and sending an email.

Syllabus
    • Email Studio Basics
      • Get Started with Email Studio
      • Discover Subscriber and Content Tools
    • Quick Start: Create and Send an Email with Marketing Cloud
      • Build a Reusable Email Template
      • Create a Welcome Email
      • Preview, Test, and Send Your Email
    • Email Creation and Sending
      • Import Subscriber Data
      • Build Emails with Content Builder
      • Test and Send Emails
    • Transactional Messaging
      • Learn About Transactional Messaging
      • Identify When to Use Transactional Messages
      • Use Transactional and Promotional Messaging Together
      • Send Transactional Messages
    • Audience Segmentation
      • Get Started with Audience Segmentation
      • Organize Your Data
      • Learn About Segmentation Tools
      • Automate Audience Segmentation
    • Email Marketing Strategies
      • Craft Effective Marketing Emails
      • Follow Legal Compliance Guidelines
      • Improve Email Deliverability
      • Acquire New Subscribers
      • Engage Your Subscribers