Overview
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This course contains key information on business management for customer success professionals. It explains how businesses create value, as well how they are organized and managed.
Syllabus
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1. How Businesses Generate Value
- Overview of how businesses generate value
- CSMs and business awareness
- Why businesses exist
- How businesses create value for owners
- Who else businesses create value for
- How expenditure and profits are calculated
- Customer segments and value propositions
- How businesses work: Organization
- How businesses work: Capabilities
- Principles of business management: Drivers for change
- How businesses work: Strategy formulation
- The business motivation model (BMM)
