Business English: Final Project

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Free Online Course: Business English: Final Project provided by Coursera is a comprehensive online course, which lasts for 5 weeks long, 33 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from Coursera. Business English: Final Project is taught by Andrea Mürau Haraway, Wanda Huber and Jenny Young.

Overview
  • A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
    · A project status report
    · A copy of the marketing campaign
    · A basic budget analysis for the project
    · A short presentation for upper management with details on the project’s status

    This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Syllabus
    • Week 1 CEO, CFO, and CMO
      • All Executives Produce Same Deliverables in Week 1
    • Week 2 CEO / CFO / CMO Deliverables
      • CEO Track, CFO Track, CMO Track Lessons and Assignments
    • Week 3 CEO / CFO / CMO Deliverables
      • CEO Track, CFO Track, CMO Track Lessons and Assignments
    • Week 4 CEO / CFO / CMO Deliverables
      • CEO Track, CFO Track, CMO Track Lessons and Assignments
    • Final Capstone Portfolio and Business Presentation
      • All Executives Complete the Capstone Portfolio and Presentation.