Overview
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Explore the role and goals of business development, and learn how to launch, scale, and manage a business development team, as well as how to excel as an individual contributor.
Syllabus
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Introduction
- Welcome
- How to define business development
- The purpose of business development
- How business development is unique from other functions
- Variations in the business development role
- Learning when an organization needs business development
- Understanding the skills and personality requirements for a business development role
- Interviewing for a business development role
- Setting and understanding expectations
- Measuring business development performance
- The lifecycle of a business development relationship
- Options for organizing a business development team
- How to manage internal demands on your time
- Career opportunities beyond business development
- Making business development relevant at the C-level
- Next steps
