Business Analytics: Marketing Data

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Free Online Course: Business Analytics: Marketing Data provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Business Analytics: Marketing Data is taught by John David Ariansen and Madecraft.

via LinkedIn Learning

Less than 1 hour of material

Self Paced

Get more value from your organization's sales data. Discover how to use business analytics tools and techniques to create actionable insights, generate more leads, and close more deals.

Syllabus

Introduction
- Gaining marketing insights
1. Intro to Marketing Data
- The value of data
- Common challenges
- Data source map
- Types of analysis
2. Marketing Data Metrics and Goals
- Tools for studying your data
- Metrics to track
- Goals in Google Analytics
3. Utilizing Data Visualization
- Data visualization basics
- Reporting infrastructure
- Marketing dashboard
4. Evaluating Your Marketing
- Key performance indicators
- Click-through rates
- Open rates
- Finding insights in dashboards
5. Resources for Business Analytics
- Engaging with community forums
- Utilizing Reddit
- Watching YouTube
Conclusion
- Time to analyze

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Language

English
Certificate
Certificate Available
Date of Start
02nd June, 2020
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

John David Ariansen and Madecraft
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Business Analytics: Marketing Data

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