Building relationships with donors

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Building relationships with donors provided by OpenLearn is a comprehensive online course, which lasts for 6 hours worth of material. Upon completion of the course, you can receive an e-certificate from OpenLearn. The course is taught in Englishand is Free Certificate. Visit the course page at OpenLearn for detailed price information.

The Open University via OpenLearn

6 hours worth of material

Self Paced

Legacy fundraising and big-gift seeking are part of the professional fundraiser's role. This free course, Building relationships with donors, will help you to gain the skills necessary to persuade ...

Syllabus

- Introduction
- Learning outcomes
- 1 Donor motivation
- 1 Donor motivation
- 2 Asking someone for something: the core skill
- 2 Asking someone for something: the core skill
- 3 Asking lots of people for something: key issues and choices
- 3 Asking lots of people for something: key issues and choices
- 3.1 Introduction
- 3.2 Knowing who to approach
- 3.3 Deciding what to ask for
- 3.4 Communicating your request
- 3.5 Building the relationship: developing your donors
- 3.6 Extending and sustaining involvement
- 3.6.1 Saying thank you and acknowledging current contribution
- 3.6.2 Listening and responding to what donors and supporters say
- 3.6.3 Balancing emotional commitment with awareness and understanding
- 3.6.4 Taking account of ‘external’ perceptions
- 3.6.5 Using ‘involvement devices’ sensitively and appropriately
- 4 Seeking big gifts
- 4 Seeking big gifts
- 4.1 Introduction
- 4.2 The ‘targeted’ or ‘top-down’ approach
- 4.3 The ‘maximum potential’ or ‘major support’ approach
- 5 Legacy fundraising
- 5 Legacy fundraising
- 6 Conclusion
- 6 Conclusion
- References
- Acknowledgements

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Language

English
Certificate
Certificate Available
Date of Start
30th December, 2022
Level
Advanced
Price
Free Certificate
Provider
OpenLearn
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