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Build a CDP Data Strategy

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Free Online Course: Build a CDP Data Strategy provided by Trailhead is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge.

Salesforce via Trailhead
2-3 hours worth of material
Self Paced
Overview

  • Prepare to use your data in a customer data platform.

    • Develop an enterprise data strategy that puts customers front and center.
    • Create a customer data platform strategy that delivers marketing success.
    • Use customer data to create personalized, engaging experiences.
    • Discover the customer data platform for marketers and prepare for implementation.

Syllabus

    • Customer-Centric Data Strategies
      • Put Customers at the Center of Your Data Strategy
      • Create a Customer Journey
      • Research Pain Points and Prioritize Your Goals
    • Customer Data Platform Strategy
      • Prepare for a Customer Data Platform
      • Create a Customer Data Platform Strategy
    • Customer Data for Marketers
      • Learn the Evolution of Marketing Data
      • Explore Types of Customer Data
      • Organize and Analyze Your Data
    • Salesforce CDP Basics
      • Meet Salesforce CDP for Marketers
      • Get to Know the Cloud Information Model
      • Prepare for Salesforce CDP

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