Overview
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End the conflict between sales and marketing. Learn how to align your teams to optimize business and achieve serious growth.
Syllabus
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Introduction
- Sales and marketing alignment
- The blame game
- There is no "and" in sales and marketing
- Communication and ownership
- Undefined relationship
- Defined relationship
- Aligned relationship
- Integrated relationship
- Cascading communication
- Joint assignments
- Feedback loops
- The sales and marketing alignment checklist
- Shared revenue targets
- Integrated metrics
- Celebrate the wins
- Next steps
