Overview
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Learn how to perform an agile, nimble rebrand. Update your brand quickly, evolve with your customers, and stay relevant. Avoid traditional rebrands that are expensive and slow.
Syllabus
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Introduction
- Agile branding is the new normal
- Understanding why rebranding is important
- Define success for your rebrand
- When not to rebrand
- Define ideal target audience
- Recognize subjectivity in branding
- Develop a spiky point of view
- Drawing customers in vs. getting them to stay
- Visceral reaction and first impressions
- Turn bugs into features
- Stand out in your category
- Effectively work with designers
- Create cohesiveness across channels
- Secure buy-in from stakeholders
- Tighten feedback loops
- Keeping your branding relevant over time
