Advanced Business Development: Communication and Negotiation

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Free Online Course: Advanced Business Development: Communication and Negotiation provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Advanced Business Development: Communication and Negotiation is taught by Lisa Earle McLeod and Elizabeth (McLeod) Lotardo.

Overview
  • Learn strategies that can help experienced business development reps communicate strategically and navigate complex negotiations.

Syllabus
  • Introduction

    • Taking it to the next level
    1. Communication Planning
    • Leverage your research
    • Question planning
    • Anticipate objections
    • 10 seconds before your sales call
    2. Engaging Your Customer
    • When to talk and when to listen
    • Perfect your body language
    • Expedite a stalled sales process
    • Negotiate with purpose
    • Ask for the close
    3. Leveraging Your Tools, Collateral, and Materials
    • Talk about case studies
    • Personalize your pitch deck
    • Connect to marketing
    4. Building Your Sale to Last
    • Make the handoff
    • Contract renewal
    • Expand your breadth
    Conclusion
    • Next steps