Overview
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Learn how to connect with a target audience by using practical strategies to harness the power of visual communication.
Syllabus
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Introduction
- Welcome
- What you'll learn
- What is visual communication?
- Rule 1: Embrace the environment
- Rule 2: Embrace the science
- Rule 3: Commit to quality
- Rule 4: Your audience is everything
- Rule 5: Your brand is secondary
- Rule 6: Commit to one role
- Rule 7: Blank should blank blank
- Rule 8: Different problems have different solutions
- Rule 9: Choose the right tool for the job
- Rule 10: Never forget that people care less than goldfish
- Rule 11: Don't build the house before you have the blueprints
- Rule 12: Stand out at a party
- Rule 13: Always think about context
- Rule 14: Small visual cues have a large impact
- Rule 15: There's no gold at the end of the rainbow
- Rule 16: Good visual strategist practices
- Rule 17: Avoid the stigma of stock
- Rule 18: Don't always indulge in pie charts
- Rule 19: Don't let typography be your crutch
- Rule 20: Commit to the truth and prove it
- Rules can be broken
- Thank you
