总计划案 Final Project

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Free Online Course: 总计划案 Final Project provided by Coursera is a comprehensive online course, which lasts for 5 weeks long, 33 hours worth of material. The course is taught in Chinese and is free of charge. Upon completion of the course, you can receive an e-certificate from Coursera. 总计划案 Final Project is taught by Andrea Mürau Haraway, Wanda Huber and Jenny Young.

Overview
  • 对于国际工作环境不熟悉的商务专业人士,普遍需要的能力是能写发表新产品的行动方案。在这工作实务,有一人必须和公司内的各不同的部门沟通,包括财务和营销部。在这总计划案,你将写一份发表新产品的行动方案。这计划将包含:
    ● 项目现况报告
    ● 营销活动
    ● 项目的基本预算分析报告
    ● 对管理阶层做项目阶段简报

    这项目将提供机会让你应用本课程你所学的英语技能,提升你目前工作所要求的有用文件,或是用一份文件来当作范例,可呈现出你的新能力和技能。

    A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
    · A project status report
    · A copy of the marketing campaign
    · A basic budget analysis for the project
    · A short presentation for upper management with details on the project’s status

    This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Syllabus
    • Week 1 CEO, CFO, and CMO
      • All Executives Produce Same Deliverables in Week 1
    • Week 2 CEO / CFO / CMO Deliverables
      • CEO Track, CFO Track, CMO Track Lessons and Assignments
    • Week 3 CEO / CFO / CMO Deliverables
      • CEO Track, CFO Track, CMO Track Lessons and Assignments
    • Week 4 CEO / CFO / CMO Deliverables
      • CEO Track, CFO Track, CMO Track Lessons and Assignments
    • Final Capstone Portfolio and Business Presentation
      • All Executives Complete the Capstone Portfolio and Presentation.