Writing Headlines

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Free Online Course: Writing Headlines provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Writing Headlines is taught by Starshine Roshell.

Overview
  • Learn how to write a headline that conveys an exciting, accurate, and irresistible sense of your story. Hone your skills with headline writing tools, tips, and real-world examples.

Syllabus
  • Introduction

    • Welcome
    • What you should know
    1. Content
    • Where do headlines come from?
    • Grab the readers' attention
    • Make headlines unique, useful, ultra-specific, and urgent
    • Make headlines concise
    2. Style
    • Make headlines engaging
    • Use vibrant language in headlines
    • Use active verbs in headlines
    • Be accurate when writing headlines
    • Trends in writing headlines
    3. Mechanics
    • Capitalization in headlines
    • Role of punctuation in headlines
    • How to use subheads
    • SEO considerations in headlines
    Conclusion
    • Next steps