Overview
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Learn how to write a solid marketing plan for your business.
Syllabus
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Introduction
- Unlock the power of a written marketing plan
- Understanding why a marketing plan is important
- Understanding the planning process
- Assembling a team
- Gathering data and information
- Writing the vision, mission, and scope
- Writing the market analysis
- Writing the competitive analysis
- Writing the SWOT analysis
- Writing the customer analysis
- Writing the product or service analysis
- Writing the strategy
- Writing the product or service plan
- Writing the pricing plan
- Writing the promotion plan
- Writing the distribution plan
- Writing the implementation plan
- Writing the budget and forecast section
- Next steps
