Overview
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Learn the basics of how to build an online store with WordPress, using WordPress ecommerce plugins and a selection of third-party tools.
Syllabus
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Introduction
- Build an ecommerce store
- What you need to know
- Essential ecommerce features
- Shipping, payment, and taxes
- Overview of accepting payment
- Payment gateways
- PayPal, Apple Pay, and Amazon Pay
- PCI compliance
- Select a shipping method
- Don't underestimate free shipping
- Understanding taxes
- Collecting EU value-added tax (VAT)
- Using tax services
- Using native WordPress platforms
- Using third-party platforms
- Choosing a business model
- Defining your audience
- Organizing your products
- Validate your product
- Attract traffic
- Increase your average order value
- Understanding customer lifetime value
- Increasing CLV with repeat customers
- Testing your site
- Optimizing your site
- Next steps
