Overview
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Lost customers are not lost causes. Learn why customers leave—and how to win them back.
Syllabus
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Introduction
- Getting a customer back
- Knowing when a customer is lost
- Why customers leave
- Solving attrition problems
- Establishing contact patterns
- Building attrition alarm systems
- How to implement a reactivation system
- Rekindle relationships and craft your messaging
- How to deliver a reactivation campaign
- How to track a reactivation campaign
- Setting expectations for winning back lost customers
- Customer reactivation resources
