Why Experience Matters: Qualitative Research

What attitudes and beliefs drive human behaviour?

Qualitative research explores people’s stories and lived experiences to help us understand their perceptions, motivations and behaviour.

It uses personalised research methods such as interviews, focus groups and observation to help us view the world from another’s perspective.

Find out about qualitative research tools and techniques, with this course from Deakin and Griffith Universities.

Whether you want to interpret consumer behaviour or investigate the impact of management practices, qualitative research can deepen our understanding of human nature and help solve social problems.

This course is aimed at anyone interested in research. It may be of particular interest to people who are undertaking a research project related to their profession or area of study.