Video Production for Journalists in the Digital Age

Introduction Module: A Ticket and Tool

Introduction to video production and the essentials to getting started.

Module 1: Pre-Production

In this week you will learn to:

• Conceptualize the final project
• Articulate the Controlling Idea
• Prepare the written proposal
• Define the visual language
• Apply ABCs of the visual language
• Generate story ideas
• Write proposals
• Sharpen the Controlling Idea
• Create the title

Module 2: Production

In this week you will learn to:

• Execute the Controlling Idea
• Acquire the raw materials to build the final project, i.e., images and sound
• Select and use the equipment appropriate for each project or assignment
• Select characters – the vehicles that will deliver your message
• Use your smartphone as the primary media acquisition tool
• Identify the progression from clips to story
• Practice the Six-Shot System

Module 3: Production, continued

In this week you will learn to:

• Use your camera like a brush to “paint” images
• Shoot video appropriate to subject matter
• Apply the concept of participatory observation with formal and informal interviews
• Identify quality sound – the heartbeat of our craft
• Identify how to see what’s behind the screen
• Understand how to build dramatic arcs

Module 4: Post-Production

In this week you will learn to:

• Write the script -- to pictures
• Identify the importance of narration – Your voice is a tool
• Write a treatment

Module 5: Post-Post-Production

In this week you will learn to:

• Identify the tools for marketing your video
• Assemble a sizzle reel
• Build a pitch deck
• Prepare a promo card
• Understand the importance of a story bible when producing a series