Overview
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Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.
Syllabus
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Introduction
- The business of story
- Choose the right story
- Defining the story arc
- Set the stage
- Action sequence
- End the story right
- Be the guide, not the hero
- Clarify your message
- Embrace emotion to empathize with customers
- Authentic, relatable stories
- Brain science: Why we buy
- Your signature story
- Where to tell your story: Evaluating possible platforms
- Perspective matters: The angle you choose
- From storytelling to story selling: Monetizing your stories
- Visual storytelling: The power of pictures
- Next steps
