UX Foundations: Storytelling

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Free Online Course: UX Foundations: Storytelling provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. UX Foundations: Storytelling is taught by Sarah Weise.

Overview
  • Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

Syllabus
  • Introduction

    • The business of story
    1. Strategic Story Planning
    • Choose the right story
    • Defining the story arc
    • Set the stage
    • Action sequence
    • End the story right
    • Be the guide, not the hero
    • Clarify your message
    2. Role of Empathy in Storytelling
    • Embrace emotion to empathize with customers
    • Authentic, relatable stories
    • Brain science: Why we buy
    3. Boosting Sales with a Consistent, Targeted Story
    • Your signature story
    • Where to tell your story: Evaluating possible platforms
    • Perspective matters: The angle you choose
    • From storytelling to story selling: Monetizing your stories
    • Visual storytelling: The power of pictures
    Conclusion
    • Next steps