Overview
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Learn the basics of UX research so you can better inform your strategy and design decisions and create more successful products.
Syllabus
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Introduction
- Welcome
- Using the exercise files
- Why is user experience research important?
- Methodology overview
- Usability testing
- Interviewing
- Card sorts
- Eye-tracking and click testing
- Multivariate testing and A/B testing
- Desirability studies
- Expert/heuristic reviews
- Surveys
- Diary studies
- Personas
- Participatory design workshops
- Qualitative vs. quantitative research
- Behavioral vs. attitudinal research
- Moderated vs. unmoderated research
- Agile vs. waterfall
- In-house vs. agency
- What stage of the project or product?
- Research goal
- Determining the right participants
- Finding, screening, and scheduling participants
- Practice
- Crafting the right questions
- Asking questions the right way
- Analyzing your data
- Presenting and incorporating results
- Next steps
