Overview
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Get tips on building a website that makes every visitor feel like your content was designed just for them.
Syllabus
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Introduction
- Building a site for your visitors
- Define your visitors
- Focus on information
- Why people leave sites
- Simple design
- Consistent design
- Standard design
- Your content determines your design
- How people read on the web
- Writing for information exchange
- Formatting for information exchange
- Using graphics for explanation, not decoration
- Using different types of media
- Adding interactive content
- Ad revenue without selling out
- Where to display ads
- Content has a structure
- Choosing menu placement
- Mobile menus
- Reviewing some menu myths
- Working with site maps
- Adding search to your site
- Understanding links
- Using Fitts' Law
- People can begin from any page on your site
- Providing a good information scent
- Creating progressive navigation
- Arranging detailed content
- Using your homepage as a site summary
- The five-second test
- Showing people what you've got
- Make comparisons easy
- Creating landing pages from ad campaigns
- Giving visitors the facts
- Using images to set context
- Showing the price for products
- Have a call to action
- About Us: A special detail page
- Ask for information in context
- Making forms as painless as possible
- Creating form fields
- Handling errors gracefully
- Simple, consistent, and standard design
- Considering your users
- Continuing your UX journey
