User Experience for Web Design

Introduction

• Welcome

• Building a site for your visitors
• Understanding how people browse the web
• It's all about information
• What causes people to leave sites?

• Simple design
• Consistent design
• Standard design

• Elements of navigation
• Content has a structure
• Understanding menus
• Reviewing some menu myths
• Working with site maps
• Adding search to your site
• Understanding links
• Exploring clickable elements
• Understanding Fitts' law

• People can begin from any page on your site
• Elements every webpage should have
• Creating progressive navigation
• Arranging your content

• How people read on the web
• Writing for information exchange
• Formatting pages for information exchange

• Using your homepage as a site summary
• Creating fresh content
• Displaying navigation and search
• The five-second test

• Showing people what you've got
• Making comparisons easy
• Creating landing pages from ad campaigns

• The real purpose of detail and product pages
• Writing descriptive text
• Using images to set context
• Showing the price for products
• Have a call to action
• About Us: A special detail page

• Ask for information in context
• Making forms as painless as possible
• Creating form fields
• Handling errors gracefully

• Using different types of media
• Simple question: Does it enhance the experience?
• Using graphics for explanation, not decoration
• What is interactive content?
• Laying out your page for media

• Making money without selling out
• Adding graphical ads
• Creating text ads

• Simple, consistent, and standard design
• Considering your users

• Next steps