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Use Journey Builder Strategies

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Free Online Course: Use Journey Builder Strategies provided by Trailhead is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge.

Salesforce via Trailhead
1-2 hours worth of material
Self Paced
Overview

  • Plan, build, and launch effective journeys.

    • Achieve maximum impact by planning and pacing your media.
    • Build engaging journeys for each stage in the customer lifecycle.
    • Prioritize your journeys and manage how contacts enter a journey.

Syllabus

    • Campaign Optimization for Marketers
      • Create Effective Marketing Campaigns
      • Boost Campaign Planning and Pacing
    • Advanced Customer Journeys
      • Determine the Goal of Your Journey
      • Build Effective Opt-in and Welcome Campaigns
      • Create a Compelling Engagement Campaign
      • Gather Customer Feedback with a Survey Journey
    • Journey Prioritization Strategies
      • Prioritize Your Journeys
      • Track Your Contacts
      • Use Contact Tracking to Tailor Journeys

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