Use Einstein Features in Marketing Cloud

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Free Online Course: Use Einstein Features in Marketing Cloud provided by Trailhead is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Enhance your digital marketing strategy with Einstein in Marketing Cloud.

    • Activate Einstein features in Marketing Cloud.
    • Gain insights on how your emails and journeys are performing in Marketing Cloud.
    • Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.
    • Select the best time and frequency for sends using Einstein tools in Marketing Cloud.

Syllabus
    • Marketing Cloud Einstein Activation: Quick Look
      • Activate Einstein Features in Marketing Cloud
    • Einstein Messaging Insights: Quick Look
      • Get to Know Einstein Messaging Insights
    • Einstein Engagement Scoring in Marketing Cloud
      • Explore Engagement Scoring
      • Review Engagement Scoring for Mobile
      • Use Engagement Personas in Journey Builder
    • Einstein Send Time and Frequency Optimization
      • Send Messages at the Right Time
      • Send the Right Number of Messages
      • Analyze Send Time and Frequency