Understanding & Influencing Consumer Behavior

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Free Online Course: Understanding & Influencing Consumer Behavior provided by Study.com is a comprehensive online course, which lasts for 4 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from Study.com.

Overview
  • This course helps employees quickly understand the influences of consumer behavior in marketing. You can incorporate these bite-sized lessons and quizzes into upcoming training sessions, or you can have your employees review the course materials on their own time.

Syllabus
    • Ch 1. Consumer Behavior in Marketing
    • Ch 2. Marketing Research & Assessing Consumer Behavior
    • Ch 3. Psychosocial Aspects of Consumer Behavior